Click here to interact with the responsive website + the hybrid app in the Google Store and in the Appstore
The project challenge
To envision, execute and pivot the setup, refinement and rethink of multiple banking services that deliver the value promised by a Colombian bank, while co-creating them as transversal micro services for multiple platforms (banks) owned by the same financial holding, Grupo Aval.
My personal challenge
(From Nov/2018 to May/2021)
To deconstruct my own relationship with Money, Technology and Design practicing my “work activism” interacting with people as a Senior UX Designer at ATH - Aval Digital Labs, a digital experiment owned by Grupo Aval driven by their own digital transformation agenda, soon rebranded as ADL Digital Labs.
My role
Understand and translate how to design and deliver a digital experience between various digital channels with complex data constraints.
Lead multidisciplinary and multi-organization teams through creative guidance to define, analyze and iterate the hypothesis and deconstruction of designing for creating better relationships between banking clients and their money + traditional companies and their digital experiments.
Timeline
2019
- We launch the first Responsive Website for Banco Popular.
- We transitioned old customers to a new basic experience that begin evolving sprint after sprint/release after release.
2020
- We envisioned a mobile app as a guarantee/level of security for all parties and support the availability of the services even when the web-based platforms are not available, just as an analog wallet.
- We added an independent Hybrid Mobile App designed to enhance the basic digital transactional experience based on available digital identification methods to ultimately create incentives of verified usage on a monthly basis.
2022
- The digitalization of their retired clients increased by 50%.
Referencia:
- Front image from @adldigitallab product launch.